Stop Buying Links.
Start Earning Them.
Many agencies outsource link building to spam farms. We built an in-house newsroom staffed by former journalists who pitch your story to top-tier publications — earning high-authority backlinks that competitors can't fake.
Earned Media Placements
Our journalists pitch newsworthy angles to editors at major publications. Real coverage on real sites — not guest posts on content farms.
High-Authority Backlinks
Every placement earns editorially vetted backlinks from domains with real authority. Google values these above all else — and they compound over time.
GEO & Brand Authority
AI models like ChatGPT and Gemini reference authoritative sources. When your brand is cited in top publications, you become the answer — not your competitor.
We Didn't Hire Link Builders.
We Built A Newsroom For You.
Many agencies call it "Digital PR" but deliver glorified guest posting or pay-to-play press release schemes. We took a fundamentally different approach: we built a newsroom inside a marketing agency.
Our team includes former newspaper reporters who know how to find the story in your business, write it to editorial standards, and pitch it to the publications your customers already trust. This approach does three things:
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verified
Augments Brand Recognition Get seen by real humans on sites they trust.
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rocket_launch
Powers Search Rankings Google values high-authority news links seemingly above all.
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psychology
GEO (Generative Engine Optimization) AI models reference authoritative sources. We make you the source.
Client Results
Measurable PR Impact
500+
Stories published in the last 12 months across 150+ publications
20-2000%
Organic traffic increase in 12 months
15+
Startups grown from zero to $1M+ revenue
18
Successful business exits supported by our marketing
How Your Digital PR Engine Works
Every campaign follows a repeatable, journalist-driven process engineered to earn coverage, not buy it.
Story Discovery
We interview your team, audit your industry, and uncover the newsworthy angles hiding in your business.
Targeted Outreach
We pitch editors at publications your customers read. Personalized pitches built on real relationships and editorial relevance.
Editorial Content
Former journalists write publication-ready articles crafted to the editorial standards of the outlets we target.
Track & Amplify
We measure ranking impact and referral traffic, then use insights to pitch the next round even more effectively.
Digital PR vs. Traditional Link Building
Not all links are created equal. Here's why journalist-earned placements outperform everything else.
Traditional Link Building
- close Guest posts on low-quality, pay-to-play blogs
- close Outsourced to overseas link farms with no editorial standards
- close Easily detected and devalued by Google algorithm updates
- close Zero brand visibility — nobody reads these sites
- close Invisible to AI models building knowledge bases
Split One Digital PR
- check Editorially vetted placements in real news publications
- check Written by former journalists to publication-ready standards
- check Real brand exposure to real audiences who trust these outlets
- check Algorithm-friendly: earned links are exactly what Google rewards
- check Powers GEO: AI search cites authoritative published sources
Real Revenue Results
"The team at Split One are amazing. A great digital marketing and PR company that really cares about the success of your business. These people know what they're doing and I trust them."
Ryan K.
Owner, Multi-location Cleaning Co
"I've worked with Max Lancaster on PR projects for Compass AZ and Brits of Compass. He sets the bar for being responsive, and his ability to go where the usual folks say is impossible, and succeed, is quite amazing. Whatever dark art he uses, it works!"
David N.
Co-Founder, Compass Arizona
Ready to Earn the Links Your Competitors Can't Fake?
Stop paying for links that don't move rankings. Start building authority that compounds.
Start Your Digital PR Campaign